/WHY VAYA EXISTS
I was at my best friend’s wedding in Puerto Vallarta, an excuse to celebrate… maybe a bit too hard. Mixing alcohol with poolside time in the sun was a recipe for dehydration that I knew would leave me drained. I constantly get dehydrated when training especially when cycling (cramping), but occasionally when working out and definitely when drinking alcohol. So wedding, wife, friends, boos, sun, Mexico……here we go!
Dehydration here we come.
It just so happened that someone in the wedding party overheard me talking about my fear of dehydrating and handed me a stick pack of Pedialyte®. They said “drink this, it will help ease the pain tomorrow from a potential hangover”. I couldn’t stand Pedialyte® as a child and I am not a fan of putting unnatural or artificial products in or on my body, but I was desperate. So, I chugged one that night and woke up feeling better than I thought the next day. I thought it was a placebo considering how hard I went the day before, but with how I felt, it definitely caught my interest…
When I got back to the states, I started to research the effects of dehydration and what causes it. What I discovered was that there were a ton of studies from major Universities that showed how drinking alcohol makes you dehydrated and how electrolytes with just the right amount of glucose can help your body rapidly recover. The science was clear, but the products on the market were minimal and I wasn’t going back to Pedialyte®…So I pondered…
Then I started coaching sports and realized that not only was there a market for adults with Active Lifestyles that needed clean hydration, but there was an entirely new generation of kids and young adults that were hydrating with Gatorade® which was loaded with sugar, artificial flavors and sweeteners. I knew there had to be a better way to hydrate, so as an entrepreneur and marketer, I felt I could create a better product that was a cross between a sugary sports drink and a high functioning electrolyte hydration solution.
VAYA® was born. VAYA® – is a delicious Certified Organic and non-GMO electrolyte hydration product that offers a ton of function and is a GREAT alternative to sugary sports drinks and other electrolyte hydration solutions. VAYA® offers 770mg of Electrolytes, 11g Fair Trade Organic Cane Sugar, Vitamins B1, B6, B12 and Zinc. VAYA® has 2x – 3x the electrolytes of your average sports drink with one third less sugar, and hydrates faster than water alone.
VAYA® started off as a journey for hangover prevention…but ended up becoming my new mission to create an Organic Lifestyle Electrolyte Hydration product made for all types of consumers with Active Lifestyles to help them HYDRATE SMARTER™.
So that’s our story…..I hope you love VAYA® as much as we do. It’s been a passion project backed by science and an entrepreneur journey into a world of beverage and powders that has been an interesting ride since we started!
“Just Keep Moving Forward”